"There is a lot of hard work that goes on behind the scenes of any successful business that I think many people don’t realise."
Where did you get the idea for your business?
Whilst studying at RMIT, myself and one of my now business partners saw that web-based technology was about to have a big impact on business, especially on the accounting profession and the way they work with clients. We envisioned an updated version of an accounting firm like mi-fi that was focussed on this next generation of business and clients.
How did you get your business started?
Initially, our mi-fi founding team was employed at larger, established firms. We began planning during this time and, starting with myself, one by one we left our jobs to join mi-fi full time, bringing together different skills but a single vision to build an accounting firm from the ground up to meet the demands of the next generation.
What lessons have you learned so far on your business journey?
Building a great business like mi-fi takes time. This has been from my own experience and watching our entrepreneurial clients go about building their own businesses. There is a lot of hard work that goes on behind the scenes of any successful business that I think many people don’t realise.