“For me, my passion in terms of work is more the creative and strategic side. I think it’s the difficult briefs … the ones that challenge you are what spark your creativity. That’s definitely what I love about the role as well as the people. Since moving into a management role I’ve really enjoyed the coaching and development side to ensure my team members achieve their professional and personal goals, which is very rewarding.
Ingrid’s advice for anyone wanting to step into her shoes someday is to have the right attitude and use your networks. “In this industry, if you can see the right traits, there’s a lot of things you can teach …. but you can’t teach attitude,” says Ingrid. “Doing work experience and building your own brand is invaluable, it makes people want to give you a go. Also, the media industry is really small. Everybody knows everybody so building your network is essential to help you secure the right opportunities as people want to work with good people.”
Ingrid continues. “Most of all, ask questions. We are always learning and trying new things. Be willing to give things a go and open to failure, learn from it and try a different approach next time.”